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Privacy Policy

1. INTRODUCTION

RICH AF ("we," "us," "our") is a members-only lifestyle and experiences brand operating as a DBA of AKO Group LLC, a Delaware limited liability company. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit liverichaf.com or become a member of the RICH AF community.

By using our site or applying for membership you agree to the terms of this Privacy Policy. If you do not agree, please do not use our site or submit an application.

For privacy-related questions contact us at member@liverichaf.com.

2. INFORMATION WE COLLECT

We collect the following personal information:

Information you provide directly:

  • Full name

  • Email address

  • Phone number

  • Location

  • Instagram handle

  • Application responses and questionnaire answers

  • Any other information you voluntarily provide through our forms or communications

Information collected automatically: When you visit liverichaf.com, we and our service providers may automatically collect certain technical information including:

  • IP address

  • Browser type and version

  • Device type

  • Pages visited and time spent on the site

  • Referring URLs

  • Cookie data and similar tracking technologies

Payment information: We do not collect or store your payment card details directly. All payment processing is handled securely by Stripe. Please refer to Stripe's privacy policy at stripe.com/privacy for information on how your payment data is handled.

3. HOW WE USE YOUR INFORMATION

We use the information we collect to:

  • Review and process membership applications

  • Manage your membership account

  • Process bookings and payments for experiences

  • Send membership updates, experience announcements, and community communications

  • Personalize your experience as a member

  • Respond to your inquiries and requests

  • Comply with legal obligations

  • Improve our website and services

4. COOKIES & TRACKING TECHNOLOGIES

Our website uses cookies and similar tracking technologies to enhance your browsing experience. Cookies are small files stored on your device that help us understand how visitors use our site.

We may use:

  • Essential cookies — necessary for the site to function properly

  • Analytics cookies — to understand how visitors interact with our site

  • Marketing cookies — to deliver relevant content and measure the effectiveness of our communications

You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of the site.

5. THIRD PARTIES WE SHARE DATA WITH

We do not sell your personal information. We may share your information with the following trusted third-party service providers who assist us in operating our business:

  • Wix — website hosting and platform (wix.com/about/privacy)

  • Stripe — payment processing (stripe.com/privacy)

  • Partial.ly — payment plans (partial.ly/privacy)

  • Flodesk — email marketing (flodesk.com/privacy)

  • Typeform — member intake questionnaire (typeform.com/help/a/typeform-privacy-policy)

Each of these providers has their own privacy policy governing how they handle your data. We encourage you to review their policies.

We may also disclose your information if required by law, court order, or governmental authority.

6. DATA RETENTION

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy.

  • Declined applicants — your data is deleted immediately upon notification of the decision

  • Revoked members — your data is deleted immediately upon revocation of membership

  • Active members — your data is retained for the duration of your membership and deleted upon request or termination

7. YOUR RIGHTS

Depending on your location you may have the following rights regarding your personal information:

  • Access — the right to request a copy of the personal information we hold about you

  • Correction — the right to request that we correct inaccurate or incomplete information

  • Deletion — the right to request that we delete your personal information

  • Portability — the right to receive your data in a structured, commonly used format

  • Objection — the right to object to certain uses of your data

  • Withdrawal of consent — the right to withdraw consent at any time where processing is based on consent

For EU and UK residents: We comply with the General Data Protection Regulation (GDPR) and the UK GDPR. If you are located in the EU or UK you have additional rights under applicable data protection law. To exercise any of your rights please contact us at member@liverichaf.com. You also have the right to lodge a complaint with your local data protection authority.

To exercise any of your rights please contact us at member@liverichaf.com. We will respond to your request within 30 days.

8. DATA SECURITY

We take the security of your personal information seriously. We implement appropriate technical and organizational measures to protect your data against unauthorized access, disclosure, alteration, or destruction. However no method of transmission over the internet or electronic storage is 100% secure and we cannot guarantee absolute security.

9. CHILDREN'S PRIVACY

RICH AF is intended for individuals 25 years of age and older. We do not knowingly collect personal information from anyone under the age of 25. If we become aware that we have collected information from someone under 25 we will delete it immediately.

10. INTERNATIONAL DATA TRANSFERS

Your information may be transferred to and processed in countries other than your own, including the United States, where our service providers are located. We ensure that such transfers are made in compliance with applicable data protection laws and that appropriate safeguards are in place to protect your information.

11. CHANGES TO THIS PRIVACY POLICY

We may update this Privacy Policy from time to time. We will notify members of material changes via email. Your continued use of liverichaf.com following any changes constitutes your acceptance of the updated policy. The date at the top of this policy reflects when it was last updated.

12. CONTACT

For any questions, concerns, or requests related to this Privacy Policy please contact us at:

RICH AF — A DBA of AKO Group LLC member@liverichaf.com liverichaf.com

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